Why Yandex alongside Google and Meta
Yandex is not a forced replacement for Google Ads — it is an additional channel where audiences use Yandex search, maps and services.
What we cover
- Yandex Direct (Search)
- Yandex Advertising Network (sites & apps)
- Yandex Maps and local formats
- Video and display
- Mobile reach in the Yandex ecosystem (including Yandex Go context)
FAQ
Does Rezident work with Yandex Ads officially?
Yes. We have a contract on the Yandex Ads platform and run client campaigns through that model — setup, optimization and reporting.
Does Yandex replace Google Ads?
Rarely. It is usually complementary. Where Google is primary, Yandex adds reach.